Sarah Sidwell Photography . Pro Squarespace Package

 

SARAH SIDWELL PHOTOGRAPHY . Brand Development

 

OVERVIEW

Soft and elegant yet strong brand identity for a wedding and portrait photographer in Tennessee, capturing real memories for couples and families.

TARGET AUDIENCE

Brides in their mid 20's - 30's and Moms in their late 20's - 40's who value photography and see the importance of the investment in these memories. Easy going and comfortable expressing love. You might find them to be frequent shoppers of stores like Anthropologie, West Elm, Target, J. Crew, Whole Foods, and stores of the like. 

 

DESIGN CONCEPT

I aimed for the medium of an elegant but warm type script font with a fluctuation in the flow of thickness and a serif font to bring in the more timeless feel to the design. I did not include any type of embellishment or icon as to not distract and take away from the timeless look of simple typographic logo style.

 

MAIN LOGO DESIGN

 
Alyssa Joy & Co. || Sarah Sidwell Photography Logo Design
 
 

COLORS

Dark blue is associated with depth, expertise, and stability while light blue has a sense of calm and tranquility. Gray as it is sends a message of long-lasting, classic and refined. The touch of gold brings in a high-quality and luxury feel to the brand.

 

ALTERNATIVE MARKINGS

Horizontal Logo Variation

[These are generally important to have as not all materials/situations will call for the original more vertical logo design so rather than having to decrease the size of the original logo this alternative can be used.]

 
logo-variation.png
 

Submark

[Even if not widely used, it is always a good idea to have a round version of your brand/logo as some formats require this type of shape (ie: website Favicons etc.)]
 

 
Alyssa Joy & Co. || Sarah Sidwell Photography Submark Design
 
 

Watermark Design

[I feel like this simple but elegant design will definitely communicate the timeless look you are going for.]

 
Alyssa Joy & Co. || Sarah Sidwell Photography Watermark Design
 
 

BRAND COLLATERALS

 

Business Card Design

[Front of Card: Blind Deboss & Gold Foil]

Alyssa Joy & Co. || Sarah Sidwell Photography Business Card Design
 
 
 

Greeting Card Design

[Beautiful folded cards and coordinating gold envelope liners]

Alyssa Joy & Co. || Sarah Sidwell Photography Greeting Card Design
 
 

Instagram Templates

[Present your latest blog posts on social media platforms with beautifully branded templates]

 
Alyssa Joy & Co. || Sarah Sidwell Photography Instagram Template Design
Alyssa Joy & Co. || Sarah Sidwell Photography Instagram Template Design
 
 

Pinterest Templates

[Present your latest blog posts on social media platforms with beautifully branded templates]

 
Alyssa Joy & Co. || Sarah Sidwell Photography Pinterest Template
Alyssa Joy & Co. || Sarah Sidwell Photography Pinterest Template
 
 

Brand Board

 
Alyssa Joy & Co. || Brand Design for Sarah Sidwell Photography
 
 
 

Squarespace Web Design

[Custom designed, fully responsive and mobile-friendly website design.]

Alyssa Joy & Co. || Sarah Sidwell Photography Squarespace Website Design

Head on over and check out her full website HERE.

 
 

THE CLIENT EXPERIENCE

Alyssa Joy & Co. created the rebranding & new website of my photography business and I could not be more happy about my decision to partner with AJ&Co.
Originally my husband & I tried to build a website ourselves, but it soon became clear that creating our own site was not the best use of our time (we aren't designers). So I began looking for a web designer. I emailed back and forth with several designers, but Alyssa really stood out. She is organized and has a plan, guidelines to ensure the creation process stays on track, and that really appealed to me. She took the time to video chat with me and I immediately felt like we clicked! Once my branding & design process began Alyssa listened, gave advice, tweaked and brain stormed with me - and I am so proud of the end result! Having Alyssa on our team, has been a huge blessing. I never realized how a graphic/web designer could serve a small business in such a meaningful way, but there was more than one occasion that I was in tears after seeing a mockup Alyssa created because I couldn't believe this was happening AND that it was so beautiful and felt so much like me. Maybe that sounds weird? But its true. And if you are a creative small business owner, my guess is that you know how much good branding & a website that represents you well can mean. If you choose to hire Alyssa, you will be so thankful that you brought her on your team! I am confident that your investment in her will have many positive affects on your business!
- Sarah Sidwell
 
 
Alyssa Joy & Co. || Sarah Sidwell Photography Squarespace Pro Package