THE ROBIN AGENCY , LLC . BRAND DEVELOPMENT . DRAFT 1
Robin, through years of experience and expertise in the fashion industry, is the agency itself - her wealth of knowledge is the asset to retailers and manufacturers in women's fashion when dealing with startup, expansion, restructuring and beyond.
Fashion shops/retailers or online markets in women's contemporary fashion, starting up or looking to restructure or expand.
I felt with the brand industry being the mainstream fashion industry having something that could translate to a standalone mark was something that would be a valuable asset to theROBINagency brand now and in the future especially when it comes to adding product lines so I went with the RA initials with a fashion friendly twist!
MAIN LOGO DESIGN
I chose a strong black and white with a touch of gray color palette as black's most commonly associated with power, strength and authority which Robin will provide to her clients during what could possibly be an uneasy or unstable within their company. White is directly linked to that which is good and peaceful. Robin will be coming in and bringing together various pieces of their business to ultimately bring their business to a better place. White also promotes creativity as it appears as a clean slate and can be said to spur on new beginnings, fresh starts. It leaves room for powerful communication in a positive way.
Horizontal Logo Variation
[These are generally important to have as not all materials/situations will call for the original more vertical logo design so rather than having to decrease the size of the original logo this alternative can be used.]
[Logo marks allow for strong but simple representation of a brand and often can become the strongest representation of the brand over time.]
Signature Logo Alternative
[Robin is the center of the brand, the brand would not exist without Robin Mizrahi - this logo alternative puts Robin at the forefront of theROBINagency.
Overall the primary and secondary brand marks convey the professional and personal brand that is Robin Mizrahi doing business as theROBINagency - powerful source of strength and knowledge that will spur you on to a new beginning.
Below you'll see examples of how this brand could appear in the future of theROBINagency - collateral and marketing materials brought to life.